060: The Origin Story of the Walmart Greeter


If you ask just about any of the 350+ million people living in the USA if they are familiar with the Walmart greeter, they would say “Yes.” The Walmart greeter is as connected to Walmart as the Swoosh is to Nike or the i… is to Apple.

As many people as there are that know about the Walmart greeter, I am sure there are just a handful of people that know the origin story.

I am about to share it with you today.

I am also going to share 3 big takeaways from the show:

1 Always look at things from the customer’s perspective

2 Always look for ways to add more value

3 Be relentless with your execution

If you would like examples of the 3 takeaways and implementation strategies or if you just want to hear the origin story of the Walmart greeter, which is fascinating in and of itself, enjoy the episode!

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058: Sam Walton, Customer Service and Communication in a Billion Dollar Business

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Wal-Mart is the largest company in the world by revenue. They have over 2 million employees and generate over $450 billion a year in revenue (Wikipedia).

It was all started by one man just over 50 years ago – Sam Walton. In this autobiography written in the final years of his life while he was battling sickness, he opened up amazing details about his life and that of Wal-Mart.

In this episode, I discuss from the book:

  • Sam Walton’s perspective on communication
  • Structured vs Unstructured communication
  • 3 Types of Structured Communication
  • Sam Walton’s view on customer service and what he implemented that skyrocketed their sales
  • 5 things to create an extraordinary customer experience

Take a listen and let me know what you think. Enjoy!


050: Creating Raving Fans


Imagine building a business that people couldn’t stop talking about. Imagine a business where people couldn’t wait to transact with you and tell everyone they know about you. The greatest businesses in the world that have been built to last have done an amazing job at building a fantastic service or product and delivering it in a way that continues to add value to people’s lives.

In this episode, I dissect Zappos legendary process for creating raving fans that built them a billion-dollar business.